Spotify India Launch in Six Months With Extended Free Trial
Spotify's India launch has been rumored since earlier this year, when the visitor went public, and now Variety reports that the world'southward premier music subscription service is ready to launch in India in the next six months.
Spotify will reportedly launch with an extended free trial period, which Multifariousness says will be longer than the xxx days of full-access that company typically offers in new markets.
Additionally Swedish publication Di Digital reports that Spotify failed in its attempt to purchase an Indian competitor, which means the company will go into India on its own. According to its paywalled report, Saavn and Gaana Music were two potential acquisition targets for Spotify.
Spotify's India launch was hinted at by founder Daniel Ek at the time of the company going public. The visitor has hired over 300 employees in India and also set up an HQ in Bombay, according to before reports.
Spotify accomplished 83 million paying subscribers in July this year, and the relative success of Netflix in India should fill the company with hope almost its chances in this market place, where the likes of Gaana, Airtel Wynk Music, Saavn (in its new avatar combined with JioMusic), Hungama, Google Play Music, Apple Music and Amazon Prime Music accept garnered a sizable audience.
It volition be interesting to come across whether Spotify's hallowed position in this infinite gets information technology the early momentum that might swing things its way in India. The visitor has supposedly had issues thrashing out contracts and copyright deals with tape labels in the country.
Diverseness drops mention of a 2-year free trial, without explaining whether that is Spotify'southward plan in India. Information technology would certainly be an center-catching way to get users hooked to the service, which recently revamped its free tier in the promise of providing more value to not-paying users.
Source: https://beebom.com/spotify-india-launch-six-months/
Posted by: rileydiness.blogspot.com
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